Customer Portal
Webbhuset has extensive experience in building customized customer and sales portals for companies with complex needs, often as an extension of e‑commerce or the business system. Whether it is about providing customers with a better overview, streamlining sellers' work, or creating a common platform for multiple target groups, we build customer portals that are scalable, future-proof, and tailored to the business.
What is a customer portal used for?
A customer portal is used to gather business-critical information and functionality in one place tailored to the user role, business model, and internal processes. Instead of manual flows, scattered systems, and personnel-dependent management, a customer portal creates structure, overview, and efficiency.
Customer portals are often used as an extension of e‑commerce or the business system and are built to support customers, sellers, and the organization as a whole.
Customers
Customers
For customers
A customer portal provides customers with access to the right information, in the right context when they need it.
Order history, order status, and deliveries
Customer-specific prices, assortment, and contracts
Documents, manuals, and product information
Self-service and case management
The result is a better customer experience and less strain on support and sales organization.
Sellers and Resellers
Sellers and Resellers
For sellers and resellers (sales portal)
The same platform can serve as a sales portal, where sellers or resellers access features tailored to their role.
Order placement and quote support
Customer-specific conditions and price lists
Overview of customers, deals, and status
Support for complex sales flows and structures
A sales portal streamlines the work and provides better control in the business.
The Organization
The Organization
For the organization
A customer portal also creates clear internal gains.
More efficient and uniform processes
Reduced manual administration
Better data quality and traceability
Less dependence on individual persons
By collecting logic and flows in a common platform, the solution becomes both scalable and future-proof.
Customer portal and sales portal in the same solution
In practice, the difference between a customer portal and a sales portal is often smaller than one might think. It's mainly about roles, permissions, and views, not separate systems.
The same solution can be adapted for multiple target groups, such as:
B2B customers get access to order history, invoices, shipments, and current returns
Sellers and resellers work with order placement, customer overview, and can shop as the customer if needed
Internal roles handle administration, users, and flows
An example is Luna Toolstore, where the same portal is used by customers, sellers, and resellers. Users access the right functions based on their role, from order history and invoices to returns management, complaints, and handling Toolshops and orders.
When is a customized customer portal needed?
Standard solutions go a long way in some cases, but when the business or organization becomes more complex, a customer portal needs to be customized for the business.
Multiple user roles
When customers, sellers, resellers, and internal roles need different functions, views, and permissions in the same solution.
Business logic beyond the standard
When prices, assortment, order flows, or processes do not follow a standard template but are governed by contracts, customer groups, or internal rules.
Integration with existing systems
When the customer portal needs to function as an extension of e‑commerce, business systems, PIM, or other internal systems.
Needs that change over time
When the solution needs to be further developed, adapted, and scaled in line with the business without needing to be rebuilt from scratch.
Customer portals built with Fusion Storefront
Webbhuset has extensive experience in building customized customer portals for B2B companies with complex business flows. Our solutions are built with Fusion Storefront, a flexible and future-proof foundation that allows adapting both functionality, logic, and user experience to the business.
Fusion Storefront is especially suitable for customer portals that:
must work for multiple target groups and roles
need to be integrated with e‑commerce, business systems, or other internal systems
should be further developed and scaled over time
It provides a stable platform for customer portals that not only meet today's needs but are also adapted for future demands.
Common questions about customer portal and sales portal
Here we have compiled answers to some of the most common questions about customer portals and sales portals. If you have further questions, feel free to contact us!
What is a customer portal?
A customer portal is a logged-in part of a website or e‑commerce platform where customers access information and functions tailored to their relationship with the company. This can include order history, invoices, shipments, returns, and self-service.
What is the difference between a customer portal and a sales portal?
The difference mainly lies in the user role. A customer portal is tailored for customers, while a sales portal is used by sellers, resellers, or partners. In practice, they are often built in the same solution, where content and functionality are controlled by role and permission.
Are customer portals only relevant for B2B?
Customer portals are most common in B2B contexts, especially when the business is complex or long-term. However, they can also be used in other types of operations where users need logged access to information, functions, or services.
Read more about e‑commerce for B2B.
Can a customer portal be integrated with existing systems?
Yes. Customer portals are often built as an extension of existing systems, such as e‑commerce, business systems, or PIM. Integrations are an important part of the solution to create correct flows and reduce manual handling.
Read more about integrations.
How do you know if you need a customized customer portal?
If the business has multiple user roles, customer-specific flows, or needs that do not fit into a standard solution, a customized customer portal is often the right way. Then the solution can be tailored to actual processes and further developed over time.
Contact us if you want to know more.
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