E‑commerce and Customer Portal
Cosmetics & Beauty
We build e‑commerce solutions for companies in cosmetics and beauty that want to combine brand feel with a technical foundation that lasts. Whether you sell your own products, distribute others' brands, or run multiple sales channels simultaneously, we help you create a platform that grows with the business.
When the product range grows faster than the system
The cosmetics and beauty industry places particular demands on how product information is handled. A large range with variants in shade, scent, size, and ingredient declaration makes product data complex, while the content must be presented consistently across multiple channels and often multiple markets. Add in seasonal campaigns, launches, and limited editions, and the requirements for both flexibility and stability in the platform become clear. Many players in the industry also navigate multiple roles simultaneously, as brand owners, distributors, and retailers, placing a demand on a technical solution that can handle different business models without becoming cumbersome.
With 30 years of experience in e‑commerce, we have seen how beauty brands have grown from niche players to established ones, and know what it takes for technology to withstand the journey. Our ambition is to create solutions that both increase the work enjoyment of the teams that will use them daily and build the foundation for global growth and increased competitiveness, whether the goal is to expand to more markets or deepen the relationship with existing customers.
Key features for successful e‑commerce
We have extensive experience in the cosmetics and beauty industry and know what features are required to drive successful e‑commerce within it, from handling large product ranges to campaigns and customer loyalty. Below, we have gathered some of the key features we repeatedly see as crucial to success within the industry. If needed, we tailor the solution further to meet your business's specific requirements.
Scalable foundation for growth
Add new markets, languages, or currencies as the business grows, without having to change the platform.
Flexible customer relations
Support for both B2C sales and B2B flows to retailers or salons on the same platform.
Handling of product variants
Manage shades, scents, and sizes as clear variants, so customers can easily find the right one without making the product range cumbersome to maintain.
Content that holds across multiple channels
Product descriptions, images, and ingredient information are collected in one place and consistently published regardless of where the customer encounters the brand.
Quick search and filtering
Let customers find the right product based on skin type, ingredient, or category, even in a large and varied range.
Campaigns and launches without stress
Create limited-time campaigns, pre-bookings, and launch pages without involving development each time.
Merchants who have chosen Webbhuset
I am very pleased with the results we've achieved. It feels like we’ve always been the customer that Webbhuset hoped for, a customer willing to try new solutions. It works very well with Webbhuset, from taking a vision to realizing it.
Victor Halvarsson, CEO & Founder of VANBRUUN.
I believe Webbhuset saw it as a fun challenge to work with Superfront again. Webbhuset was constructive throughout the process; once we got started, they had a very good approach to structure and narrow the scope of the project.
Yohan Deveaux, Head of E‑commerce at Superfront.
Merchants who have chosen Webbhuset
I am very pleased with the results we've achieved. It feels like we’ve always been the customer that Webbhuset hoped for, a customer willing to try new solutions. It works very well with Webbhuset, from taking a vision to realizing it.
I believe Webbhuset saw it as a fun challenge to work with Superfront again. Webbhuset was constructive throughout the process; once we got started, they had a very good approach to structure and narrow the scope of the project.
Build on what you already have
With 30 years of experience in e‑commerce for cosmetics and beauty, we have connected product information systems, delivery solutions, and payment solutions with modern e‑commerce platforms. We know the industry's demands, from rich product data with variants in shade, scent, and size, as well as ingredient declarations, to smooth handling of returns and deliveries of everything from individual products to larger gift boxes.
Fusion Commerce is built as a composable solution, allowing easy connection of the platform with the systems you already use, whether it’s a PIM like inRiver or Akeneo, a delivery solution like nShift or Ingrid, or an ERP system like Business Central. You don't need to replace your existing system environment to get modern e‑commerce. Instead, we build on what you already have, and the solution grows with your business as new needs and integrations arise.
From idea to launch
Whether you are implementing a new e‑commerce solution or building a new customer portal, it is crucial that the process feels secure, understandable, and predictable from start to finish. Our approach, based on the Essence kernel model, ensures that you always know where we are, what happens next, and why, so you can focus on your business while we deliver a solution that truly meets your needs.
A platform built for commerce in change
Fusion Commerce is an AI-native e‑commerce platform that meets both today's and tomorrow's demands, with support for complex product assortments, customer-specific pricing, and expansion into new markets. The platform is dynamic and scalable, growing in line with your changing needs.
Frequently Asked Questions
How are large amounts of product data, like variants and ingredient lists, handled?
Fusion Commerce integrates with PIM systems like inRiver or Akeneo to structure and present variants, dimensions, and materials in a way that makes it easy for the customer to compare and choose the right product. We also have extensive experience in building product configurators, such as a 3D configurator for aPak and configurators for Postery, Doorly, and Vanbruun, making it possible for the customer to visually customize the product before purchase.
Can B2C sales be combined with retailers or salons?
Yes, the solution supports multiple business models simultaneously, allowing you to sell directly to consumers while managing the retailer channel in the same system.
How flexible is the platform if we want to build on it in the future?
Fusion Commerce is built modularly, making it easy to add new features and integrations as the business grows. The platform connects with your existing systems like ERP, PIM, and inventory, and you don’t need to rebuild the foundation when new needs arise.
This allows the solution to follow your development, whether it involves new markets, more product categories, or new digital channels.
Read more about Fusion Commerce.
How do you ensure operations and availability for a solution our customers rely on?
We are ISO-certified, meaning our security and operations management follows established standards and routines. We continuously work with monitoring and security updates to our systems to ensure high availability. Our servers are located at GleSYS, which also has a strong focus on sustainability in its operations.
Fusion Commerce is built to handle large volumes without affecting performance, and we have procedures for quick response if anything unexpected occurs. We always work to ensure your e‑commerce functions stably around the clock, so your customers can rely on orders and deliveries going as planned.
Read more about our work with information security.
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