E‑commerce and Customer Portal
Wholesale & Distributors
We build e‑commerce solutions for wholesale and distributors that handle large assortments, complex customer relationships, and demanding logistics flows. Whether you sell to retailers, workshops, or other businesses, we help make digital commerce an obvious part of the business.
From large assortments to smooth customer relationships
The wholesale and distribution industry is facing a digital transition where customers expect the same simplicity as in consumer trade, while the business still relies on agreements, customer-specific prices, and large product flows. Keeping product data accurate and updated over thousands of items, while ensuring inventory levels, delivery times, and price lists align in real time, quickly becomes a bottleneck as the business grows. Many also find that older systems are not designed to meet customers digitally, making it challenging to scale up without losing control over processes.
With 30 years of experience in building e‑commerce for companies with complex product flows and business relationships, we know which details determine whether a solution actually works in everyday life. Our ambition is to enhance the workplace satisfaction of our customers and at the same time build the trade solutions of the future together, so that wholesalers and distributors can grow and strengthen their competitiveness without having to compromise between flexibility and control.
Built for how the wholesale and distribution industry actually operates
Our solutions come with what wholesalers and distributors need from the start, while everything can be customized when the business presents specific demands.
Customer-specific prices and agreements
Offer different price lists, discount levels, and contract terms per customer or customer group, without manual work in each individual order.
Scalable product data management
Manage large and complex assortments with variations, technical specifications, and categorizations that maintain order even when the number of items grows.
Quick order placement for repeat purchases
Give purchasers the ability to quickly reorder via order lists, favorites, or uploading item numbers, just as they are used to in their own systems.
Real-time inventory levels and delivery times
Show accurate availability directly in the online store, connected to your business system and warehouse, so customers can trust the information they receive.
Customer portal for repeat business
Provide business customers with their own login with order history, invoices, and quick reorder options, strengthening the relationship and reducing the need for manual customer service. Read more.
Flexible user management per business customer:
Allow customer companies to manage multiple users with different permissions, such as purchasers and decision-makers, within the same account.
Merchants who have chosen Webbhuset
Customer-specific price lists have been a challenge for many suppliers in the past, but with Toolshop, each reseller can easily manage customer-unique prices. What we have accomplished now was impossible seven years ago, proving that we can build customer-specific tools together with Webbhuset.
Oskar Eriksson, Head of E‑commerce Systems and PDM at Luna Group
We have received very positive feedback, both internally and from customers, and we feel that this is something we can build upon. The collaboration with Webbhuset has been positive; it has felt reassuring to have such close contact with knowledgeable people. The possibilities ahead are virtually limitless.
Marco Martucci, IT Coordinator at Ninolab.
Merchants who have chosen Webbhuset
Customer-specific price lists have been a challenge for many suppliers in the past, but with Toolshop, each reseller can easily manage customer-unique prices. What we have accomplished now was impossible seven years ago, proving that we can build customer-specific tools together with Webbhuset.
We have received very positive feedback, both internally and from customers, and we feel that this is something we can build upon. The collaboration with Webbhuset has been positive; it has felt reassuring to have such close contact with knowledgeable people. The possibilities ahead are virtually limitless.
Integrations we often build for wholesalers and distributors
With 30 years of experience in e‑commerce for wholesalers and distributors, we have connected numerous business systems, PIM, and warehouse solutions with customer portals and e‑commerce platforms. We know the industry's demands, from real-time inventory levels and EDI for order flows towards repeat customers to support for large product assortments with technical specifications and variations.
Fusion Commerce is built as a composable solution, making it easy to connect the platform with the systems you already use, whether it is Monitor, Business Central, or a sector-specific PIM such as inRiver combined with a warehouse system like Ongoing WMS. You don't need to replace your existing system environment to achieve a modern e‑commerce. Instead, we build upon what you already have, and the solution grows with your business as new needs and integrations arise.
From idea to launch
Whether you are implementing a new e‑commerce solution or building a new customer portal, it is crucial that the process feels secure, understandable, and predictable from start to finish. Our approach, based on the Essence kernel model, ensures that you always know where we are, what happens next, and why, so you can focus on your business while we deliver a solution that truly meets your needs.
A platform built for commerce in change
Fusion Commerce is an AI-native e‑commerce platform that meets both today's and tomorrow's demands, with support for complex product assortments, customer-specific pricing, and expansion into new markets. The platform is dynamic and scalable, growing in line with your changing needs.
Frequently Asked Questions
Can the platform handle products from various suppliers and brands?
Yes, the platform is built to collect and structure product data from multiple sources in a common structure, so the assortment becomes consistent for your retailers.
Can our retailers get different prices and assortments depending on the agreement?
Yes, Fusion Commerce supports flexible pricing and assortment control per customer or customer group.
Can the platform be connected with EDI to our larger retail chains?
Yes, we have experience building EDI integrations for automated order flows to larger chains and retailers.
Can we manage multiple markets or countries in the same solution?
Yes, the platform supports multiple languages, currencies, and price levels within the same system.
How flexible is the platform if we want to expand it later on?
Fusion Commerce is built modularly, making it easy to add new functions and integrations as the business grows. The platform connects with your existing systems such as ERP, PIM, and warehouse, and you don't need to rebuild the foundation when new needs arise.
This allows the solution to follow your development, whether it involves new markets, more product categories, or new digital channels.
Read more about Fusion Commerce.
How do you ensure operation and availability for a solution on which our customers depend?
We are ISO-certified, which means our management of security and operations follows established standards and procedures. We continuously work with monitoring and security updates of our systems to ensure high availability. Our servers are hosted by GleSYS, which also has a strong focus on sustainability in its operations.
Fusion Commerce is built to handle large volumes without performance being affected, and we have routines for quick response if something unexpected happens. We always strive for your e‑commerce to function stably around the clock, so your customers can trust that orders and deliveries go as planned.
Read more about our work with information security.
Do you want to know more?
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