E‑commerce and Customer Portal
Sports & Leisure
We build e‑commerce solutions and customer portals for companies in sports and leisure, from equipment and clothing to sales to clubs and associations. Whether you sell directly to consumers, run multiple stores alongside the webshop, or have recurring business with associations, we help you create a digital channel that integrates the entire operation.
When season and assortment set the pace
The sports and leisure industry is often characterized by clear seasonal peaks, large product assortments with variants in size, color, and model, and customers moving between physical stores and online shops during the same purchasing journey. This requires the integration of inventory and product information across channels, while allowing for quick launches of campaigns and new collections without burdening the development team every time. Many actors also sell not only to private individuals, but also to clubs, associations, and teams that make recurring and larger volume purchases, making a customer portal for these customers just as important as the webshop itself.
With 30 years of e‑commerce experience, we know how to build solutions that integrate store, webshop, and recurring business without them becoming three separate systems to maintain. Our ambition is to create solutions that increase job satisfaction for the teams that use them daily and lay the foundation for continued growth and increased competitiveness, whether the goal is more seasons with stronger sales or deeper relationships with associations and clubs.
Key features for successful e‑commerce
We have experience in the sports and leisure industry and know what features are required for both e‑commerce and customer portals to actually facilitate sales rather than just being a digital catalog. A modern solution includes significantly more features than can be listed here, but below we highlight some of the key features that are particularly important for the industry. If you need something extra beyond that, the solution can be customized along the way.
Customer portal for clubs and associations
Provide recurring business customers such as clubs and associations with their own login for contract prices, reorders, and order history.
Management of product variants
Manage size, color, and model as clear variants so that customers quickly find the right one without making the assortment cumbersome to maintain.
Real-time inventory
Provide customers with accurate stock information whether they shop online or in a physical store, and avoid sold-out disappointments.
Quick search and filtering
Let customers find the right product by sport, brand, size, or use, even within a large assortment.
Flexible customer relationships
Support for both B2C sales and B2B contracts with clubs or retailers, within the same platform.
Campaigns and season launches
Build time-limited campaigns and new collection launches without needing to involve development every time the season shifts.
Merchants who have chosen Webbhuset
The new configurator handles thousands of shafts without compromising performance. It is a huge improvement, enabling the creation of large configurations that the previous site could not handle. It feels like we finally have a solution that matches our needs and ambitions.
Peter Vilhelmsson, CEO and co-founder of NordicaGolf.
We built the system with flexibility and scalability in mind, giving us the ability to meet future needs smoothly. This has resulted in a solution with scalable components that can be adapted and further developed as our needs change.
Anton Jäverbrink, Customer Manager at Newbody Family.
Merchants who have chosen Webbhuset
The new configurator handles thousands of shafts without compromising performance. It is a huge improvement, enabling the creation of large configurations that the previous site could not handle. It feels like we finally have a solution that matches our needs and ambitions.
We built the system with flexibility and scalability in mind, giving us the ability to meet future needs smoothly. This has resulted in a solution with scalable components that can be adapted and further developed as our needs change.
Build on what you already have
With 30 years' experience in e‑commerce and customer portals for the sports and leisure industry, we know what demands it places, from product data with variants in size, color, and model to inventory management that integrates store and webshop, along with recurring B2B deals with clubs and associations.
We have extensive experience in integrations with established platforms like Magento, but today we also build more integrations with composable commerce through Fusion Commerce, a scalable and future-proof platform. Regardless of the platform, we easily connect the solution with the systems you already use, such as POS systems, business systems, or loyalty programs, without needing to replace your existing system environment.
From idea to launch
Whether you are implementing a new e‑commerce solution or building a new customer portal, it is crucial that the process feels secure, understandable, and predictable from start to finish. Our approach, based on the Essence kernel model, ensures that you always know where we are, what happens next, and why, so you can focus on your business while we deliver a solution that truly meets your needs.
A platform built for commerce in change
Fusion Commerce is an AI-native e‑commerce platform that meets both today's and tomorrow's demands, with support for complex product assortments, customer-specific pricing, and expansion into new markets. The platform is dynamic and scalable, growing in line with your changing needs.
Frequently Asked Questions and Answers
Can clubs and associations get their own login for their orders?
Yes, we build customer portals where clubs and associations can log in, see contract prices, and place recurring orders, as a complement to the regular webshop.
Read the customer case with Newbody where we built Newbody Central, a platform that gathers sales, errands, and customer information into one tool.
Is it possible to keep the stock synced between physical stores and an online shop?
Yes, the solution can connect to your POS and store systems so that inventory balance and product information are consistent across channels.
How flexible is the platform if we want to build on it later on?
Fusion Commerce is built modularly, making it easy to add new features and integrations as your business grows. The platform connects with your existing systems such as ERP, PIM, and inventory, so you don't have to rebuild the foundation when new needs arise.
This allows the solution to follow your development, whether it's about new markets, more product categories, or new digital channels.
Read more about Fusion Commerce.
How do you ensure operation and availability during campaigns and seasonal peaks?
We are ISO-certified, meaning our security and operational management adhere to established standards and procedures. We continuously monitor and update our systems for high availability. Our servers are hosted by GleSYS, which also has a strong focus on sustainability in its operations.
Fusion Commerce is designed to handle large volumes without affecting performance, and we have protocols for quick response if something unexpected occurs. We always work to ensure your e‑commerce operates stably around the clock so your customers can trust that orders and deliveries go as planned.
Read more about our work with information security.
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