E‑commerce and customer portal
Automotive & Machinery
We build e‑commerce solutions for companies in the automotive and machinery industries, whether you distribute components, sell vehicles and machines, or rent out equipment. No matter how broad or technical your range is, we help you make it easy for your customers to find the right solution and reorder.
Different stages in the chain, the same expectation of simplicity
In automotive and machinery, there is a value chain with several stages, and each stage encounters its own version of the same challenge. A component distributor must be able to look up tens of thousands of items per vehicle model or chassis number, a reseller balances long purchasing decisions with the need for quick service and spare parts, and a machinery rental needs to show what is actually available right now, not yesterday. What they have in common is the need for a customer portal where each customer type, from workshop to reseller, is met by their own prices, order history, and assortment, making the purchasing experience feel as simple as the industry is complex.
With 30 years of experience building e‑commerce for companies with complex product flows and business relationships, we know which details determine whether a solution actually works in everyday life. Our ambition is to increase our customers' job satisfaction while building the trade solutions of the future together, so that our customers can grow and strengthen their competitiveness without having to compromise between flexibility and control.
Features that already speak the industry's language
Our solutions come with the functions needed by companies in automotive and machinery from the start, whether you distribute parts, sell or rent out, and can be further customized when the business requires it.
Customer portal for resellers
Resellers have access to ordering, order history, and contractual terms in their own interface, which reduces the need for manual contact.
Find the right part based on vehicle
Search by vehicle model, chassis number, or part number so the customer finds the right part directly and avoids incorrect orders and returns.
Current stock status in real-time
The customer immediately sees if a part is in stock, which reduces the number of support calls and the risk of delays when a vehicle or machinery is down.
Customer-specific prices and terms
Resellers, workshops, and major customers see their own prices, discounts, and terms immediately upon logging in, without needing to contact you for every order.
Quick re-order
Customers who shop regularly can reorder previous orders without searching for the items again, saving time when it is urgent.
High performance
The platform maintains the same speed in searching and ordering even with tens of thousands of items and complex product data.
Merchants who have chosen Webbhuset
Today our e‑commerce is a modern tool that facilitates the daily life of our customers. This was an important factor for us when we contacted Webbhuset, as we wanted a fast and customer-customized e‑commerce platform with functionality that makes it easier for our customers.
Robin Harnesk, Digital Project Manager at Abkati.
We built the system with flexibility and scalability in mind, which gives us the opportunity to meet future needs in a smooth way. It has resulted in a solution with scalable components that can be adapted and further developed as our needs change.
Anton Jäverbrink, Account Manager at Newbody Family.
Merchants who have chosen Webbhuset
Today our e‑commerce is a modern tool that facilitates the daily life of our customers. This was an important factor for us when we contacted Webbhuset, as we wanted a fast and customer-customized e‑commerce platform with functionality that makes it easier for our customers.
We built the system with flexibility and scalability in mind, which gives us the opportunity to meet future needs in a smooth way. It has resulted in a solution with scalable components that can be adapted and further developed as our needs change.
Integrations we often build for businesses in automotive and machinery
With 30 years of e‑commerce experience, we have connected a large number of business systems, PIM, and warehouse solutions with customer portals and e‑commerce platforms. We know the demands of the industry, from real-time stock levels and EDI for order flows to support large product assortments with technical specifications and variants.
Fusion Commerce is built as a composable solution, making it easy to connect the platform with the systems you already use, whether it's a PIM like Akeneo or a business system like Microsoft Dynamics, Jeeves, or Pyramid. You don't need to replace your existing system environment to get modern e‑commerce. Instead, we build on what you already have, and the solution grows with your business as new needs and integrations arise.
From idea to launch
Whether you are implementing a new e‑commerce solution or building a new customer portal, it is crucial that the process feels secure, understandable, and predictable from start to finish. Our approach, based on the Essence kernel model, ensures that you always know where we are, what happens next, and why, so you can focus on your business while we deliver a solution that truly meets your needs.
A platform built for commerce in change
Fusion Commerce is an AI-native e‑commerce platform that meets both today's and tomorrow's demands, with support for complex product assortments, customer-specific pricing, and expansion into new markets. The platform is dynamic and scalable, growing in line with your changing needs.
Frequently asked questions and answers
Can the solution support circular business models, such as rental or refurbished parts?
Yes, the platform can be built to handle new parts, refurbished components, and rental flows side by side in the same solution.
How AI-ready is the platform really?
Fusion Commerce is built AI-native from the ground up, which can be used for smarter product search and better decision support around large, technical assortments, rather than AI being added as a separate layer afterward.
Can the platform be connected to EDI for our larger reseller chains?
Yes, we have experience building EDI integrations for automated order flows to larger chains and resellers.
How flexible is the platform if we want to build on it in the future?
Fusion Commerce is built modularly, making it easy to add new functions and integrations as the business grows. The platform connects with your existing systems like ERP, PIM, and warehouse, and you don't have to rebuild the foundation when new needs arise.
It allows the solution to follow your development, whether it involves new markets, more product categories, or new digital channels.
Read more about Fusion Commerce.
How do you ensure operations and availability for a solution that our customers rely on?
We are ISO-certified, which means our security and operations management follows established standards and procedures. We continually work with monitoring and security updates of our systems to ensure high availability. Our servers are hosted by GleSYS, which also has a strong focus on sustainability in their operations.
Fusion Commerce is built to handle large volumes without affecting performance, and we have procedures for quick response if something unexpected occurs. We always work to ensure your e‑commerce operates stably around the clock, so that your customers can rely on orders and deliveries being executed as planned.
Read more about our work with information security.
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