E‑commerce and customer portal
Food & Beverage
Customer portals and e‑commerce for producers, wholesalers, and distributors in the food industry who want to simplify traceability and sustainability management and scale their B2B sales to restaurants, stores, and large kitchens.
Built for an industry where dates and traceability are as important as the price
In the food industry, it is not enough for an order to just go through, it must also be traceable. Each item is linked to an expiration date, a batch, and often allergens or nutritional values that must be exact, while customers such as restaurants, stores, and large kitchens expect frequent, reliable deliveries and the ability to quickly reorder the same goods. An error in a single order is rarely just an administrative mistake; it can be a product that cannot be resold, or at worst, a food safety issue.
We have delivered e‑commerce for 30 years and know what it takes to make a complex business easy to meet digitally. It is the same drive behind everything we build, solutions that make everyday life more enjoyable for both you and your customers and keep up as the business grows. For those in the food industry, it's often about a customer portal where the right sustainability, the right price, and the right delivery time meet in one place, instead of being handled in separate systems and manual routines.
A solution that already understands expiration dates, allergens, and frequent deliveries
The solution comes with the features companies in the food industry need from the start, and can be further customized as the business requires.
Traceability on batch and lot numbers
Batch and lot numbers are linked to specific orders, making potential complaints or recalls quick to trace.
Allergen and nutritional information
The information is displayed directly on the product instead of having to be requested separately.
Sustainability-driven inventory management
Inventory can be managed according to expiry dates, ensuring that the sustainability promised is also the one actually delivered.
Customer-specific prices and agreements
Restaurants, stores, and other returning customers see their own prices and terms immediately upon login.
Quick reorder of the same cart
Customers who shop regularly can reorder the same cart with a few clicks, instead of rewriting the entire order each time.
Delivery windows customized per customer
Delivery days and time windows can be set per customer, crucial when the shelf-life is short.
Merchants who have chosen Webbhuset
We have received very positive feedback, both internally and from customers, and we feel that this is something we can build on. The collaboration with Webbhuset has been positive, it has felt safe to have such close contact with knowledgeable people. The opportunities moving forward are basically unlimited.
Marco Martucci, IT Coordinator at Ninolab.
We wanted a fast and customer-adapted e‑commerce with functionality that makes it easier for our customers. Webbhuset's own headless PWA solution was one of the reasons we chose to work with Webbhuset.
Robin Harnesk, Digital Project Manager at Abkati.
Merchants who have chosen Webbhuset
We have received very positive feedback, both internally and from customers, and we feel that this is something we can build on. The collaboration with Webbhuset has been positive, it has felt safe to have such close contact with knowledgeable people. The opportunities moving forward are basically unlimited.
We wanted a fast and customer-adapted e‑commerce with functionality that makes it easier for our customers. Webbhuset's own headless PWA solution was one of the reasons we chose to work with Webbhuset.
Integrations that are common in the food industry
With 30 years of e‑commerce experience, we know what it takes to connect business systems, PIM, and inventory solutions with a customer portal, with requirements such as traceability, sustainability management, and frequent EDI flows with stores and wholesaler chains.
It often involves a business system (ERP) such as Microsoft Dynamics, Jeeves, or SAP for orders, inventory, and finance, a PIM for allergen and nutritional data per item, a WMS with support for sustainability-driven inventory management, EDI with stores and large kitchens, which is particularly common in the food industry, and payment integrations for both invoicing contract customers and card payments.
Our e‑commerce platform Fusion Commerce is composable, making it easy to connect the platform with the systems you already use, such as your ERP, PIM, or WMS. You don't need to replace your existing system environment to get modern e‑commerce; instead, we build on what you already have.
From idea to launch
Whether you are implementing a new e‑commerce solution or building a new customer portal, it is crucial that the process feels secure, understandable, and predictable from start to finish. Our approach, based on the Essence kernel model, ensures that you always know where we are, what happens next, and why, so you can focus on your business while we deliver a solution that truly meets your needs.
A platform built for commerce in change
Fusion Commerce is an AI-native e‑commerce platform that meets both today's and tomorrow's demands, with support for complex product assortments, customer-specific pricing, and expansion into new markets. The platform is dynamic and scalable, growing in line with your changing needs.
Frequently Asked Questions
What if we want to add more customer groups or markets later?
Fusion Commerce is built on a composable architecture that allows it to be expanded without needing to change platforms, making it possible to add more customer groups or markets over time.
Can we rely on e‑commerce working even with high loads from multiple markets simultaneously?
Yes, we work with solutions built to be stable and accessible, ensuring your e‑commerce is available when customers need it, regardless of which market they shop from.
Can we display allergens and nutritional values directly on the product page?
Yes, product data can be supplemented with allergen and nutritional information per item, so that the customer can verify the product without contacting you.
Can we ensure customers always receive goods with the correct remaining sustainability?
Yes, the inventory and order flow can be designed to prioritize goods based on expiration dates, ensuring that the sustainability shown in the portal always matches what is actually sent.
Can restaurants and stores easily reorder the same cart every week?
Yes, returning customers can save and reuse past orders, saving time for customers who purchase the same range regularly.
Do you want to know more?
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