E‑commerce and Customer Portal
Industry & Manufacturing
We build digital trading solutions for manufacturing companies that want to simplify complex customer flows and scale their B2B sales. With deep experience in the industry's product data, pricing, and integration requirements, we help you grow without losing control.






We understand the challenges of the manufacturing industry
Companies in industry and manufacturing face different demands than traditional e‑commerce: large product assortments, individual prices and agreements, and customers who expect to order spare parts around the clock without calling a salesperson.
Many customers come to us after outgrowing Excel spreadsheets, manual price lists, and outdated customer portals. We build trading solutions that handle large product volumes, technical specifications, and integrations with production and business systems, without losing the flexibility to meet customers' unique needs. The goal is scalable solutions that make you more competitive globally and easy to work with internally.

Built for how the manufacturing industry actually shops
Below are examples of what we typically build for industry and manufacturing. Every business is unique, so we always tailor the solution to your actual needs, not based on a fixed template.
Scalable foundation for growth
A platform that grows with you, whether you expand to new markets or add new product categories.
Customer-specific prices and agreements
Automatic pricing per customer or customer group, based on agreement, volume, or market. No manual price lists to keep updated.
Handling large and complex assortments
Structured product data for technical specifications, variants, and spare parts, so that customers can find the right item quickly.
Self-service for reorders
Customers can reorder previously purchased items or spare parts themselves without needing to contact a salesperson.
Integrations with business systems
Seamless information flow between e‑commerce, ERP, and inventory, ensuring inventory status, orders, and billing are always accurate.
Flexible customer portals
Customized views and permissions for different customer types, from individual buyers to large organizations with multiple purchasers.
Merchants who have chosen Webbhuset

Customer-specific price lists have been a challenge for many suppliers in the past, but with Toolshop, each reseller can easily manage customer-unique prices. What we have accomplished now was impossible seven years ago, proving that we can build customer-specific tools together with Webbhuset.
Oskar Eriksson, Head of E‑commerce Systems and PDM at Luna Group

Today, our e‑commerce is a modern tool that makes everyday life easier for our customers. This was an important factor for us when we contacted Webbhuset, as we wanted fast and customer-adapted e‑commerce with functionality that makes it easier for our customers.
Robin Harnesk, Digital Project Manager at Abkati.
Merchants who have chosen Webbhuset
Customer-specific price lists have been a challenge for many suppliers in the past, but with Toolshop, each reseller can easily manage customer-unique prices. What we have accomplished now was impossible seven years ago, proving that we can build customer-specific tools together with Webbhuset.
Today, our e‑commerce is a modern tool that makes everyday life easier for our customers. This was an important factor for us when we contacted Webbhuset, as we wanted fast and customer-adapted e‑commerce with functionality that makes it easier for our customers.
Common integrations for industry and manufacturing
With 30 years of experience in e‑commerce for the manufacturing industry, we have connected hundreds of business systems, PIM, and EDI solutions with customer portals and e‑commerce platforms. We understand the industry's demands, from ERP integrations with real-time inventory to EDI for order flows with both customers and suppliers.
Fusion Commerce is built as a composable solution, making it easy to connect the platform with the systems you already use, whether it is Monitor, Business Central, or other industry-specific integrations. You don't need to replace your existing system environment to achieve modern e‑commerce. Instead, we build upon what you already have, and the solution grows with your business as new needs and integrations arise.
From idea to launch
Whether you are implementing a new e‑commerce solution or building a new customer portal, it is crucial that the process feels secure, understandable, and predictable from start to finish. Our approach, based on the Essence kernel model, ensures that you always know where we are, what happens next, and why, so you can focus on your business while we deliver a solution that truly meets your needs.





A platform built for commerce in change
Fusion Commerce is an AI-native e‑commerce platform that meets both today's and tomorrow's demands, with support for complex product assortments, customer-specific pricing, and expansion into new markets. The platform is dynamic and scalable, growing in line with your changing needs.
Frequently Asked Questions
How does the platform handle customer-specific prices and agreements?
Fusion Commerce supports flexible pricing for each customer or customer group, so that your existing agreements and pricing models can be digitized without manual work.
Can we handle spare parts and technical specifications in the system?
B2B e‑commerce usually has more complex requirements than B2C, such as:
Support for volume discounts and customer-specific pricing.
Integration with ERP and CRM systems for smoother order and customer data management.
Ability to handle large order volumes and complex logistics.
Features such as quick order and configuration tools to simplify the purchasing process.
How flexible is the platform if we want to build on it in the future?
Fusion Commerce is modularly built, making it easy to add new features and integrations as the business grows. The platform connects with your existing systems like ERP, PIM, and inventory, and you do not need to rebuild the foundation when new needs arise.
This allows the solution to follow your development, whether it's about new markets, more product categories, or new digital channels.
Learn more about Fusion Commerce.
How do you ensure the operation and availability of a solution our customers depend on?
We are ISO-certified, which means our management of security and operations follows established standards and procedures. We continuously work on monitoring and security updates of our systems to ensure high availability. Our servers are hosted by GleSYS, which also has a strong focus on sustainability in its operations.
Fusion Commerce is built to handle large volumes without affecting performance, and we have procedures for quick response if something unexpected occurs. We always work to ensure your e‑commerce operates stably around the clock so that your customers can trust that orders and deliveries go as planned.
Learn more about our work with information security.
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