Webbhuset only has its own developers, and they are all based in Gothenburg, so there are never any communication problems. I can always contact the developers directly in our projects, which is really nice for me to be able to talk directly with those who know the code.
Webbhuset only has its own developers, and they are all based in Gothenburg, so there are never any communication problems. I can always contact the developers directly in our projects, which is really nice for me to be able to talk directly with those who know the code.
Outl1 constantly develops its e‑commerce
After breaking sales records during the launch of its new e‑commerce solution, Outl1 continues to develop the site together with Webbhuset. Outl1 always strives to get better, increase conversion, and get customers to shop again. The e‑commerce now builds on a system that is powerful, dynamic, scalable, and future-proof, so Outl1 can continue to add functionality in close collaboration with Webbhuset, a partner that turns their ideas into reality.
Who are Outl1?
Gustav Lundin is the Head of E‑commerce at Outl1 and has been with the company since the summer of 2022. Gustav works a lot with the overall e‑commerce experience, how visitors act on the website, and increasing conversion. Outl1.se offers a wide range of products that are quite untraditional in e‑commerce, such as spas, wind turbines, heat pumps, and much more. Outl1, which in 2021 had a turnover of approximately 650 million kronor, is owned by Bygghemma Gruppen and is thereby listed on the stock exchange.
Outl1 only has digital sales channels, and it is crucial that the platform is reliable and meets the business's requirements. Outl1's high season stretches over spring and summer, and before the high season of 2021, the company needed a new e‑commerce solution. In just three months, Webbhuset managed to launch their brand new e‑commerce, and they used Fusion Storefront and the Magento platform to help. The result was a conversion-optimized page that immediately broke sales records. Since then, a continuous collaboration has been ongoing to constantly develop and improve the site.
Ideas become reality
“I have a very fun job! It's incredibly creative, and I have many ideas, and together with Webbhuset's developers, most things can be solved. I come up with crazy ideas, and the developers think about whether it's possible to implement them or if it goes against the page's structure. They are also adept at finding the most effective way to meet our needs. It becomes a bit like a negotiation, the developers want it practical, and I want it to look good and convert. They are very skilled at Webbhuset!” says Gustav.
Ideas become reality
“I have a very fun job! It's incredibly creative, and I have many ideas, and together with Webbhuset's developers, most things can be solved. I come up with crazy ideas, and the developers think about whether it's possible to implement them or if it goes against the page's structure. They are also adept at finding the most effective way to meet our needs. It becomes a bit like a negotiation, the developers want it practical, and I want it to look good and convert. They are very skilled at Webbhuset!” says Gustav.
Get to know your visitors
Gustav works on driving development forward and constantly finds new ways. When Gustav talks about how he works with e‑commerce, his passion shines through, and his drive to continually increase conversions is evident. He spends a lot of time studying how visitors on outl1.se behave, why they end up where they do, why they get stuck on a certain page, how many clicks it takes to get to the checkout, and so on. Gustav also acts as a visitor on the site himself.
“Every day, you have to fight against the fact that you know the site inside out. I try to look at the site with fresh eyes to see what can be improved and where questions might arise. It's also good to ask people who have shopped on the site about their experience, and if you have the opportunity, it's valuable to also note how they use the site. Sometimes I click around with e‑commerce sites abroad, including in the USA, to get inspiration and see what solutions exist there. I also keep an eye on forums where this type of issue is discussed,” says Gustav.
Direct contact with own developers
Out of 100 ideas from Gustav, maybe five become reality. Several smaller ideas can, for example, merge into a larger function that is implemented on the site. Many functions are such that the customer does not notice. A detail that has been implemented just for the customer to notice is a progress banner that Gustav has just gotten help from Webbhuset with. It provides the customer with clear information about how much more they need to shop for to achieve free shipping.
“I worked in e‑commerce even before I started at Outl1 and have experience with several different agencies. Quite a few don't have their own developers but outsource the service to technicians who are based abroad. Then it can take several weeks before you get an answer to a question. Webbhuset, however, only has its own developers, and they are all based in Gothenburg, so there are never any communication problems. I can always contact the developers directly in our projects, which is really nice for me to be able to talk directly with those who know the code,” says Gustav.
A secure and simple collaboration
Good e‑commerce is e‑commerce where it is extremely easy to make a purchase. It should be easy to find in the menu, prices should be clear, and it should be quick at the checkout. Right now, Outl1 has several projects underway together with Webbhuset, which are soon ready to be implemented on the site. The connection to the marketplace CDON was recently completed with the help of Webbhuset, and for the future, Outl1 is looking at new markets outside of Sweden.
Outl1.se offers a wide range from padel courts to spas.
“It is very easy and flexible to work with Webbhuset, they don't make it more complicated than it is, and there are never long delays in the projects. We trust 100% that they give us the best advice and build the site in a way that doesn't complicate things when we want to add more features in the future. We feel completely secure with Webbhuset, and we believe in a close collaboration, as it gives us more clarity in the projects and gets it right from the start. It is also easy for us here in Haninge to travel to Gothenburg to meet the team in person, and you know that it makes a big difference to meet in real life,” concludes Gustav.
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