B2B e‑commerce and sales app with smart features for Scanfast
Sales tool and customer portal in one app solution. With many salespeople out in the field, it was important to have a tool that could act both as sales support and direct e‑commerce.
Results
Fast, dynamic, and scalable integration with the Pyramid ERP system.
Fast, future-proof, easy-to-manage site that has saved a lot of time for the staff.
App-Sales tool customized for the salespeople out in the field.
Background
Scanfast had an old website where a product catalog had been started but was unsuccessful, which they wanted to completely replace. They want a webshop with a new design and integration with Pyramid. A goal is that salespeople should be able to use the system as a work tool and that customers themselves should be able to perform multiple services and find information related to their business. The new e‑commerce should be an extension of Scanfast's business model, which is based on direct sales, meaning it should not replace but complement the presence with customers and relieve salespeople from some administrative work that the customer can—and often wants to—do themselves.
The challenge
Scanfast wanted to create a channel for digital marketing and present a current and professional image of the company, which had not been done satisfactorily before. They want a customer portal to preempt and serve a younger generation of buyers who prefer to order on their phone/iPad or laptop and see it as an easier routine than calling a salesperson. The solution needs to be flexible and something they can grow with for several years into the future.
Solution
Through a fast and dynamic integration with the Pyramid ERP system, we have solved the problem previously faced when the product range on the site was outdated and not current. Since the business is built on having a strong local presence and knowledgeable salespeople who can help customers find the right solution, it was important that the e‑commerce could support the salespeople in their work and be a tool for creating additional sales rather than a competitor to the sales force. Thanks to WH-Ecom, we were able to build the entire webshop as a SPA (Single Page App) and thus replace the app that the salespeople previously worked with, and Scanfast therefore only needs to work with one system that meets all their needs.
