New platform with customized admin for Elfynd
A fast, future-proof, and easy-to-administer site has saved the staff a lot of time and contributed to increased online sales for many years to come. Elfynd had a background in Magento and chose to take the step to a super-modern e‑commerce solution on Magento 2 together with Webbhuset.
Results
Fast, future-proof, easy-to-administer site that has saved staff a lot of time.
Increased online sales, reduced costs for development and troubleshooting.
Fully integrated with price comparison sites and Google shopping.
Background
When Elfynd came to Webbhuset, they had been using Magento for a few years and needed to upgrade to Magento 2. They simultaneously chose to change suppliers as they were not satisfied with their current Magento partner and wanted to find a more serious and versatile supplier who could help them continue growing at a fast pace.
Challenge
Due to the special business model of selling products with damaged packaging, which otherwise would likely have been scrapped, each product needs to be reviewed and approved for sale. This also means a large manual handling of products and a significant flow of new products that must quickly be put up for sale. Therefore, products need to be handled easily and efficiently in Magento.
As the implementation of Magento 1 was deemed poorly coded by Elfynd's previous supplier, it was decided to be most efficient to set up a completely new Magento 2. Since it involves damaged items, a large number of SKUs must be handled because each product becomes unique. The solution therefore needed to be integrated into external systems where product data comes from to minimize administration. Another challenge in the previous solution was that images were delivered in Webp format, which required a lot of administrative manipulation such as cutting and pasting for the staff.
Solution
Thanks to Webbhuset's WH E‑com solution, we were able to quickly set up a completely new Magento and tailor it entirely to Elfynd's requirements and needs. Among other things, we have made several customizations in the admin to greatly facilitate the administration of products and orders according to the way Elfynd works.
The product integration with a complex data structure was solved with the Webbhuset's integration platform (WH-IP), which enabled a quick path for product data from an external system to publishing on the site with minimal administration.
By using the Fusion Storefront, a new, faster, and more modern experience for customers was achieved. This also provides a more flexible architecture, which can bring significant advantages to Elfynd's solution. Speed, UX, improved filters, and making it easier to shop are other improvements made in connection with the relaunch of the site while aiming to maintain simplicity. Support for Webp images is also built into the solution, and Fusion Storefront detects the visitor's browser and can convert to jpeg images for browsers that do not support Webp.
Fusion Storefront is entirely developed in the Elm programming language, which is compiled into a JavaScript application when put into production. This ensures very high quality and the compiler minimizes bugs in the production environment.
