The collaboration with Webbhuset has been very successful. They have understood our needs and developed solutions that make our e‑commerce both scalable and dynamic. Fusion Storefront is built on the technology of the future and has made our e‑commerce incredibly fast and delivered fantastic results both in sales and SEO.
The collaboration with Webbhuset has been very successful. They have understood our needs and developed solutions that make our e‑commerce both scalable and dynamic. Fusion Storefront is built on the technology of the future and has made our e‑commerce incredibly fast and delivered fantastic results both in sales and SEO.
The world's fastest e‑commerce site for SnusMe
SnusMe sells snus and nicotine pouches to large parts of the world and is a reseller of several well-known snus manufacturers. Like most other snus companies, SnusMe also used the e‑commerce platform Magento. Magento is a very customizable platform that is primarily global, but for an e‑commerce like SnusMe, it became difficult to further develop on such a large platform.
Platformless with
Fusion
Storefront
Platformless with Fusion Storefront
During the feasibility study with SnusMe, it was concluded that Magento was far too cumbersome for them, and they needed something smaller and more efficient.
“In practice, they only used a few of the possibilities in Magento. We mapped out the needs that existed and concluded that it was just about updating prices easily and that they wanted to save server costs,” says Johan Bergkvist, COO at Webbhuset.
The solution arrived at was a completely new architecture without an e‑commerce platform, a composable architecture. The customized solution includes Fusion Storefront and various integrations such as Warehouse Management for order processing, the accounting system Fortnox, Nets Checkout, and Google Spreadsheets for SnusMe's product catalog. Fusion Storefront is designed and customized to combine several different solutions into one site.
“Fusion Storefront is an architecture and a solution we have developed to meet today's demands for flexibility. It can run against Magento as a platform, but we assume nothing about Magento specifically; instead, we think composable from the start,” says Albert Dahlin, CTO at Webbhuset. This allows us to easily connect to different platforms, but also build so-called 'platformless' as in the case of SnusMe.
Fast e‑commerce with Fusion Storefront and modern layout on SnusMe's e‑commerce.
The technology behind the world's fastest e‑commerce site
Both Webbhuset's CTO Albert Dahlin and COO Johan Bergkvist agree that SnusMe is the world's fastest e‑commerce. “It is the world's fastest e‑commerce site. I will claim this over and over until someone proves me wrong. Of course, it's nothing you can prove, but go in and try it yourself, it is incredibly fast,” says Albert.
During the latest innovation work of Fusion Storefront, a series of optimizations were carried out, including how the page loads. “You notice when you visit the site that it comes up instantly. It doesn't stand there loading. I've never tested a faster e‑commerce and much is due to all the innovation we have done in Fusion Storefront,” says Albert.
The innovation work on Fusion Storefront has involved a simplification of the entire codebase and a number of optimizations. Now, Fusion Storefront has the latest brotli compression for files and an image optimizer that resizes images based on the screen size and device.
One of the reasons we can make these optimizations to increase performance is because we use the functional programming language Elm. “This can be done in any language but complexity increases with each optimization. For us, it's important that the solution is future-proof and sustainable. If you have invested in a new solution, it should be possible to further develop it for many years. This is something we get a lot of help with through the language Elm,” explains Albert.
“The better tools you use, the higher complexity you can tackle,” Albert says.
Better SEO ranking
There has been close collaboration with SnusMe, and both Johan and Albert are very pleased with the cooperation with the customer. After the launch, SnusMe has increased in sales and they rank higher than before in Google's organic search results.
“We constantly challenge ourselves and push the boundaries of what is possible to achieve in terms of performance,” concludes Albert.
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